Panasonic and Leica AG reaffirm their partnership with the L2 Alliance
Panasonic has signed a strategic alliance with Leica, which the two imaging companies call the L2 Alliance, or L². The new agreement will seek to “unify the strengths of [the] two brands and jointly develop new technologies under the name of L2 Technology (L-squared Technology).
The alliance is the latest step in the collaboration between the two companies, following the first steps in 2000. At the time, the companies signed a cooperation agreement for lenses and audiovisual equipment.
In 2001, a decision was made to extend the agreement and cooperate in the digital camera sector, and since then the companies have steadily expanded their technological cooperation, with the 2018 L-Mount alliance between Leica Camera AG, Panasonic and Sigma the most recent development. of the relationship.
Today, L² Technology, as its name suggests, is a complete new strategic collaboration agreement. It represents “a symbol of collaboration by combining the technologies and know-how of both companies in the fields of new camera and lens products and next-generation software, to create technologies and solutions that offer a new value in the new era”.
“With the advent of an era in which photos and videos are shared in real time around the world, cameras must have the ability to create more awe-inspiring and breathtaking expression. I have always been impressed with the high image quality and image creation philosophy that Leica has developed over its long history,” said Akira Toyoshima, CEO of Panasonic Entertainment & Communication Co., Ltd.
“I am very happy and excited to continue working with Leica to develop technology that will allow people around the world to share their emotions,” he added.