7 Ways to Grow Your Photography Business With a Small Social Media Following

Many photographers have social media accounts, and when used correctly, these platforms are great tools for building relationships and increasing your online presence. Many people aspire to have a lot of followers, and some believe that having thousands is the only way to grow in the long run.

However, the common belief that you need huge social media accounts is a misconception. You can grow your photography business with a small audience, and in some cases, you might not even need social media.

Do you have less than 1,000 subscribers? If so, this article is for you. We’ll show you how you can still build a successful photography business.

1. Connect regularly with your existing audience

Photo of a person watching their IG feed

If you’ve been using social media regularly for a while, you probably have at least a few followers. You could easily ignore them if your overall follower count is low, but those who already support you deserve as much attention as any you attract later.

Before worrying about getting new subscribers, take the time to connect with your existing audience. Respond to comments and messages, and provide regular value in addition to how-to tips.

You will notice several benefits when you connect with your existing audience. First and foremost, you’ll avoid losing subscribers, which means you have a solid foundation to build on. Additionally, these people will be more likely to share your work with people they know, which may lead these users to hit the follow button.


2. Feature on Guest Podcast Shows

Two people with microphones creating a podcast.

Podcasts have become increasingly popular throughout the 21st century, and it’s not hard to see why. Users can listen to them in multiple everyday scenarios, in addition to choosing between entertainment or education, or potentially a mix of the two.

Many photographers turn to different forms of media once they master a camera. Filmmaking is a popular addition to stills, and the craft has many skills in common with photography. Another one you might not have thought of, however, is podcasting.

As you listen to more photography podcasts, you’ll notice that many of the best shows invite someone else to talk about their experiences. Once you’ve gained enough experience, making a guest appearance can help you and your business gain exposure.

You can receive a podcast invite by contacting producers who might be interested in your story. Alternatively, others might contact you once established in your field.

3. Write on the photograph

Photo of a person working on their laptop

When you are interested in a subject, you probably read articles to deepen your knowledge. That’s why you clicked on this piece, isn’t it? So, keeping with the topic of alternative media, you might want to consider writing about photography to help grow your business.

Writing about photography has several advantages. It’s a great way to learn a new skill, which you can then use to improve the message of your marketing materials. Plus, you can potentially include your photos in these pieces, which helps draw more attention to your work.

You could also possibly monetize your new trait later, whether through affiliate marketing, writing for publications, or something else. If you choose to write about photography, you have several choices. You can create a blog or find another website to write for.

4. Improve your website’s SEO

a man working on his laptop sitting by the window

If you are serious about building a photography business, you should seriously consider starting a website. And once you have the basics in place, thinking about how to attract more visitors to the site, which could ultimately generate more revenue, is a good idea.

Search Engine Optimization (SEO) is one of the oldest and most important terms related to online business and marketing. In short, it is about improving your visibility in search engines.

You can work on your website’s SEO in several ways. One of the easiest is to make sure you include keywords that others might search for, while optimizing your page titles. Writing can build your authority over time, improving your visibility. Other ways to increase your website SEO include:

  • Make sure your site is clean and user-friendly.
  • Reduce page load times.
  • Regularly update old content on your website and remove broken links.

5. Interact with other photographers

Friends using phones together

Connecting with your audience is key if you want to grow a sustainable photography business. But if you want to thrive, you also need a supportive community of like-minded creatives. Whatever you follow, you can interact with other photographers.

You can find several places to connect with photographers; getting to know people who live nearby is a good idea, but you can also network with other people from different cities and countries. Many people react to posts and comments, and you can also join events in your area.

At the very least, interacting with other photographers will provide you with useful information that will allow you to improve your craft. Also, these people might share your work on their platforms. Some creatives may also know someone who is looking for your services, which can lead to a lasting business relationship or new referrals.

6. Consider additional channels

Photo of a person taking photos outdoors in winter

If you only use one or two platforms, now is a good time to think about new channels where you can grow your photography business. In addition to Instagram, you can use several social media sites to promote yourself; Twitter is one of the most popular places for photographers.

Other channels you might want to create an account on include:

You can also think outside the box. Starting a YouTube channel, for example, is a fantastic way to talk about photography. You can showcase what you put in there to potential customers, while simultaneously growing your following on social media.

Two people collaborating in a casual coworking space.

Social media is useful if you want to run a photography business, but these platforms can distract you from money-making pursuits if you spend hours mindlessly scrolling. In some cases, you might be better off talking to customers directly instead of spending too much time trying to grow your Instagram profile.

Emailing people who might need your help is a great way to grow your network, and it can lead to new business opportunities later. If you don’t know the person, focus on building rapport first; a simple introductory email is all you need.

You don’t need thousands of subscribers to be a successful photographer

While many photographers have built successful businesses on social media, you don’t need these tools to do the same. Spending too much time on such platforms without doing much work elsewhere will cause more harm than good.

Instead of making social media your primary focus, use your profiles as an overflow from your photography-related work elsewhere. Consider optimizing your website, growing your network and trying out exciting projects with different media; Once you get the ball rolling, your social media accounts and your business will grow simultaneously.

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About the Author

Stewart C. Hartline