Three Best Strategies for Adding Price to Your Photography Website

Should you add your prices to your photography site or not? Some say one, some say the other, and there is a lot of nuance between the two. And of course, each of the approaches has its good and bad sides. In this video, photographer Chelsea Nicole will walk you through the pros and cons of all of these approaches. She suggests the top three strategies for adding pricing to your photography website so that you gain plenty of customers who are willing to pay what you ask for.

Full pricing

The good thing about adding your full pricing is that it saves you and customers time. They have all the information they need to know if they can pay you or not, and if they should contact you. It pre-qualifies your client, so those who contact you will be ready to book.

On the other hand, it stops the flow of the customer to your website. They just browse it for information and compare your offers to those of other photographers, without contacting you. In that case, waste a chance to create a one-on-one connection, as customers will be more likely to reach out to those who don’t have full prices on their website, which brings us to the next point.

No price

If you decide not to put your prices, it may be because you are prioritizing the experience and the offers beyond the photography itself. It also creates an opportunity for customers to contact you and establish a one-on-one connection with you, which I mentioned above.

However, setting no price often comes from fear that potential customers will perceive them as too high or too low, and both of these can scare them away. Another downside is that you can get a lot of inquiries from clients who cannot afford to pay you, wasting your time and theirs. This is because people prejudge your worth: they may assume that you are overpriced because your photos are good, so they won’t contact you at all. Or, they’ll assume you’re on budget and only contact you to find out you’re not. In the end, the right people might not contact you at all. People don’t like uncertainty and tend to avoid the unknown, and pricing is one of the main questions they have when looking for services.

The best solution: prices

Putting only prices on your website includes the best of both worlds: the main benefits of sharing full pricing and no pricing, without the downsides. This gives customers enough information to know if you’re on budget, and they’re likely to contact you to find out more and explore all of the options.

There are three pricing strategies suggested by Chelsea: average price, starting price, and price scale. All of them are good based on your preferences, type of business, and what you think your customers will respond to best.

Mean the price: you can list an average that your customers spend or the average that you I want them spend. This will usually be the price of your mid-range or higher plan. This approach is very transparent and gives your potential customers a clear idea of ​​how much they could spend.

Starting price: this is the minimum price or your lowest plan. Think about the psychology behind it and just think of all the advertisements that attract us by offering “from…” prices. More potential customers are likely to contact you and you will also have the opportunity to present them the value of your more expensive packages. In fact, in Chelsea’s experience, most customers won’t book the lowest package after that, but some of the highest packages. Keep in mind, however, that it shouldn’t be such a low price that you don’t want to shoot. This is the lowest price you are happy with.

Price range: this range can be the one between the price of your starting package and the price of the highest package, or an average price range from the lowest to the highest. Chelsea prefers the first two strategies for wedding photography, but this one can be a good approach for portrait, family, or senior photography.

And now let me know: do you put your prices on your photography site, and what strategy are you using?

[Should You Put Pricing on Your Photography Website? | TOP STRATEGIES | Chelsea Nicole Photography]

Stewart C. Hartline