Canon will add 32 new RF mount lenses by 2025

Since March 2017, Canon has held an annual corporate strategy conference where it updates investors on its performance in the market over the previous year, as well as its achievements under its growth plan. business.

It’s not just investors who will be listening this time around, because Canon Presentation Materials detail a bold strategy for its all-new full-frame RF mirrorless lens mount. Over the next four years, the company suggests it plans to more than double the number of lens models available for RF-mount shooters, adding 32 new options by the end of 2025.

Eight new lenses, each year

Canon’s presentation promises that it will continue to expand its lens lineup at the same rate it has over the past two years. cannon cannon

Last year, Canon’s range of RF-mount lenses grew by around half, with eight new models in all. And it looks like we can expect a similar growth rate to continue over the next few years, according to a slide that indicates Canon’s intention to “expand [the] range of lenses [the] same pace. »

58 RF mount lenses by end of 2025

A chart showing Canon's sales and growth figures since 2022.
As it targets the coveted No. 1 spot in the mirrorless camera market, Canon’s Imaging Group is targeting sales of 1 trillion yen ($8.7 billion) this year. cannon

Related: Canon is quietly discontinuing a third of its DSLR lens lineup

At the rate of eight additional lenses per year, Canon can be expected to cross the 50 lens mark by the end of 2024 and reach approximately 58 RF mount lenses by the end of its projection in 2025. In a speech accompanying the presentation, Canon Chairman and CEO Fujio Mitarai also pledged to make Canon the market leader in mirrorless cameras with an expanded product line and production improvements.

The company clearly sees an opportunity to deliver, noting that there is strong demand from professionals and advanced amateurs alike, even as lower-end camera sales continue to decline. The latter is largely responsible for the overall market contraction that we have been observing for a few years now. Canon says it sees the market starting to bottom, suggesting the worst may now be behind us.

Other Growth Areas

In addition to battling in the mirrorless arena, Canon’s imaging group also makes network cameras and says that while it experienced a brief contraction in sales due to COVID-19, it quickly returned to profitability in this area. The division also continues to seek out new market niches both in the consumer and B2B space which it can address with new product lines.

For consumers, these concepts have included the Ivy Rec outdoor camera and PowerShot Zoom Monocular that have already reached the market, as well as the PowerShot Choice trail camera recently introduced as a concept at the Consumer Electronics Show 2022. In the B2B space, Canon delivered its EOS VR system for creating VR video content, has increased its Range of IP remote camerasand plans to start mass-producing its ultra-sensitive SPAD color sensors by the end of the year.

A chart showing Canon's sales and growth figures since 2022.
In addition to its mirrorless business, Canon’s imaging group has its fingers in several other pies. cannon cannon

For Canon’s office and home printing division, unfortunately there are no breakdowns given for specific product segments or any teasers of future products. Canon, however, says the division beat its pre-covid 2019 sales figures last year. And perhaps even more impressively, given the effects of both COVID-19 and chip shortages, he also says he’s been able to do the same for the company as a whole, and by what he calls a “meaningful” margin.

The envelope

Mitarai attributes these improved profits to recent reforms which he says have had an even bigger impact on Canon’s bottom line than expected. That the company is healthy even in these difficult times is great news for photographers and Canon alike. This is especially true if the bottom is really in sight for consumer cameras, giving Canon and its rivals a more stable market in which to do business.

And if you’re an RF mount shooter, the icing on the cake is that you now have many years of exciting new product launches to look forward to!

Stewart C. Hartline